![]() I think that the most significant value on this slide is, once again, simplicity: Once again, this slide assumes a bold and ambitious piece of the travel market. ![]() If you don't have product screenshots to show, you are probably not ready to be pitching investors.Ĭheck out our video on Seed Funding for more details on traction requirements to raise capital. I would much rather show a more in-depth study of the market opportunity, focusing on the industry data of similar companies. When I write pitch decks, I tend to avoid lines like 'if we could only get 1% of this market'. 20% of the Total Addressable Market is a bold statement, most definitely. However, with 2MM+ guests sleeping on an Airbnb location every night- we can safely say they've beat that metric. What the founders were trying to demonstrate is how many trips they could potentially reach if they owned 20% of the Budget/Online travel market. Similarly, over half a million Couchsurfers demonstrate, once again, the problem statement: people are looking for cheaper travel options and are willing to sleep on a shared space.Īirbnb offered a new concept, but CouchSurfing provided the validation it needed, which is the reason this slide was critical. However, it still shows how many people are looking to rent out their spaces. Craigslist is a classifieds site, not optimized for travelers or experiences (with that UI, it's not optimized for anything). However, market validation is essential here to demonstrate how people are looking to move away from the hotel model. We made this chart a few months ago showing the 'required' slides on a deck. When your grandma asks you what you do, you can answer in a single sentence, and she can grasp it- you'll be there. Be prepared to iterate time and time again over this slogan- you'll know when you find it. No complicated tech jargon.Įxplaining what your product does in 10 words or less in such simple words is by no means an easy task. Once again, notice how simple the headline is: A web platform where users can rent their space to host travelers. Instead, they focused on answering the problems with three statements. I usually like to show the product on this slide, but these guys opted to move the product showcase later in the deck. Remember, use undebatable statements. The Problems stated on this slide need to be tackled on the next slide, the SOLUTION. You don't want to start the pitch deck with a statement that will make investors question your actual industry expertise. Travel is by no means a niche- so the purpose here was simply to establish the reality of travel and three key points that the Airbnb was looking to tackle and solve. This slide is also, the first slide. Remember, the investor seeing your deck might not be familiar with the inner workings of a specific market niche. ![]() ![]() Writing a problem slide is a common challenge founders who are familiar with the status quo tend to overcrowd this slide excess industry details. This is one of my favorite problems slides ever: 3 clear, direct, and indisputable statements. very 2000's, so we took the liberty of redesigning it using Slidebean's design system. We are going to tear this pitch deck down, slide by slide. It's short, and to the point, it hits all the high notes, and most importantly, it perfectly paints the picture of the business. Most importantly, it's a great pitch deck. It was one of the first pitch decks from unicorn companies to be released publicly, and it got a lot of media attention. Airbnb's original pitch deck from 2009 has become one of the most sought-after references for new entrepreneurs.
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